Best Practices for Communicating With Real Estate Consumers in the Digital Era

In this video coaching session, I’ll share how to approach consumers in today’s marketplace. The digital age has changed how consumers receive their information, and as a result, has affected how we work in our roles as professional real estate agents. To be successful and to provide your customers the experience they deserve, you need to equip yourself with the best techniques and tools available for serving clients and consumers reliable, pertinent, and important information. Positioning yourself as an expert in the field of real estate will give you the ability to provide your clients with a great experience throughout the business relationship.

For your convenience, we’ve included timestamps of this coaching section. Feel free to navigate to the section(s) you’re most interested in viewing:

(00:47) — Background on Alice Kompar
(02:45) — Beginning today’s topic on serving consumers
(04:01) — Interaction through phone calls
(05:30) — How service is the main component in connecting with consumers
(07:52) — Taking the concierge approach
(09:35) — Making a first impression
(11:20) — Building a digital resume
(12:34) — How do we add value as real estate agents?
(15:11) — Why you should create multimedia content
(17:00) — How exposure is good for you as an agent
(17:56) — How to keep in the right mindset
(19:47) — Don’t call to take, call to give
(20:58) — Understanding the reality of our role today as agents
(22:17) — Information to provide consumers
(25:30) — What a balanced business should look like
(27:29) — How industry shifts affect us as agents
(28:55) — Important things to remember about mindset
(30:50) — Too many clients can hamper good service
(32:00) — Be firm with your clients
(33:46) — Books about mindset
(35:00) — It’s our job to adjust for the consumer
(36:00) — Conclusion and callout for viewers

If you’d like to take advantage of a live real estate coaching session with me, visit In the meantime, feel free to reach out to me with any real estate needs or questions you may have. I look forward to hearing from you.